The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension, marking a new chapter in digital fan engagement with the launch of innovative products during the ICC Men’s T20 World Cup 2024.
This exciting collaboration introduces the ICC Crictos SuperTeam, a groundbreaking Web3 fantasy game that features officially licensed ICC digital video collectibles. Through SuperTeam, cricket enthusiasts can assemble fantasy teams using their ICC Crictos and participate in daily and weekly contests to win fantastic rewards, showcasing their cricket knowledge to the world.
Building on the Success of ICC Crictos
Over the past two years, ICC Crictos has transformed fan interaction with cricket by offering exclusive digital video collectibles that celebrate iconic moments in the sport’s history. From memorable match-winning sixes to extraordinary performances by the world’s top players, ICC Crictos has given fans new ways to experience the sport.
The partnership has not only engaged existing fans but also attracted new ones, providing a dynamic platform for everyone to connect with both men’s and women’s cricket. Special activations, such as gifting exclusive ICC Crictos to attendees of the ICC Men’s T20 World Cup 2022 and providing behind-the-scenes experiences, have brought fans closer to the action than ever before.
Enriching the Fan Experience
Events like the ICC Quiz Night and ICC Stadium Tours have further enhanced the fan experience, offering unique opportunities to meet cricketing heroes and participate in activities that celebrate the sport. These initiatives have cemented the bond between the fans and the game, making cricket more accessible and engaging.
ICC Crictos SuperTeam: A New Era of Digital Engagement
Finn Bradshaw, ICC Head of Digital, expressed enthusiasm about the launch: “We are thrilled to unveil ICC Crictos SuperTeam, providing cricket fans globally with a novel gameplay experience for the ICC Men’s T20 World Cup 2024. This marks a new era of digital engagement, where innovative technology will deepen fan interaction and expand the sport’s reach worldwide. Signing up will allow fans to feel closer to the game than ever before and be part of the biggest cricket carnival from anywhere in the world.”
A Dream Realized for FanCraze
Anshum Bhambri, Co-Founder and CEO of FanCraze, shared his excitement: “The ICC Men’s T20 World Cup has been home to many iconic moments and players over the past 15+ years. As cricket fans ourselves, the launch of SuperTeam is a dream come true since the inception of our business. This is a significant milestone as we strive to build a global community for cricket fans. We are eager to see fans assemble fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and expand FanCraze’s user base across over 100 countries.”
The Future of Cricket Fandom
The launch of the ICC Crictos SuperTeam signifies a major step forward in digital sports engagement. By leveraging Web3 technology, the ICC and FanCraze are creating immersive and interactive experiences that bring fans closer to the game. This innovative approach is set to transform how fans interact with cricket, making the sport more accessible and engaging for a global audience.
Conclusion
The extended partnership between ICC and FanCraze is poised to revolutionize the cricket fan experience. With the introduction of ICC Crictos SuperTeam, fans will have unprecedented opportunities to engage with the sport they love, building fantasy teams and competing for rewards. This innovative Web3 fantasy game is set to deepen fan interaction and expand the reach of cricket worldwide, making the ICC Men’s T20 World Cup 2024 an event to remember.
For the latest updates and to join the new era of cricket fandom, visit the official websites and sign up for the ICC Crictos SuperTeam. Be a part of the biggest cricket carnival ever and showcase your cricketing prowess to the world.
